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NEW YORK Three spots for Netflix, the first TV work by Fred Raillard and Farid Mokart since joining Goodby, Silverstein & Partners in October 2002, portray special moments in life overshadowed by the arrival of the client’s DVDs in the mail.
One spot by the San Francisco shop shows a grandmother celebrating her birthday until she is rudely pushed into her cake when a Netflix envelope arrives. (Netflix, an online DVD rental service, mails discs to subscribers in red envelopes.)
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