Freaks and Leaks

}Memo to Laurie Coots: If you don’t want something leaked, try to avoid e-mailing it to everyone in your office.

Coots, chief marketing officer at TBWA\Chiat\Day in Playa del Rey, Calif., was peeved last week that someone had “cockily leaked” to the press that the AT&T Wire less account, which the agency was pitching, was “in the bag.” How do we know? Coots sent a memo admonishing such behavior—apparently to hundreds of colleagues. Naturally, the e-mail was then leaked to Shoptalk.