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Animals, as they so often do, played a starring role in advertising last week. At the top of the beastly heap was a neat outdoor ad by Deutsch for Tylenol PM that projected images on the blank side of a building showing sheep bouncing gleefully off a text-mattress which read, “Sleep tight.” (A pair of Flickr users posted a video of it to their page, and we then posted it on AdFreak.) The execution was part of a bigger projection campaign.

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