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New Shop Adds Humor to the Charity’s Mix
LOS ANGELES–Three years of work for the United Way of Greater Los Angeles helped Fraser Communications pick up the national ad account of the United Way of America.
The account, with billings estimated at $5 million, had been at Ogilvy & Mather, New York. It involves a combination of probing and fee advertising, said Renee Fraser, co-founder and president of the Santa Monica, Calif., agency.
The shop, formerly Fraser/Huff, has produced a 30-second TV spot that breaks this week.
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