Franz to Return Next Week, For Nextel

BOSTON — Gruff actor Dennis Franz returns next week in new commercials touting Nextel Communications handheld phones.

In one spot, Franz is shown in an airport, a look of disgust on his face as he spies a giant poster of him touting Nextel’s two-way-radio feature. He immediately pulls out his phone to call his agent. “You remember that conversation we had?” he asks. The one where I said I don’t do any ads?” As the agent assures him the one in the airport is the only one, a dismayed Franz walks outside to find more ads plastered all over buses leaving the airport.

A separate campaign for the client’s Wireless Business Solutions initiative includes national print ads as well as a humorous spot set in a boardroom.

Neither campaign is tagged.

The client spent $150 million on ads last year, per CMR, and its account is with Mullen, Wenham, Mass.