FRANKFURT–BDDP’s raid of D’Arcy Masius Benton & Bowles’ executive muscle for client BMW has left the Procter & Gamble shop in a management crunch." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" >

Frankfurt agencies play ‘musical execs’ By Rosemarie Totzaue

FRANKFURT–BDDP’s raid of D’Arcy Masius Benton & Bowles’ executive muscle for client BMW has left the Procter & Gamble shop in a management crunch.

The new BDDP agency partners will be former creative director Hartmut Gruen, managing director Werner Bittner and director of strategic planning Horst Kern, all of DMB&B, Frankfurt. The trio was assembled by BDDP area deputy manager Brett Gosper, also a member of the new BMW management team. The three new partners will hold a minority share of 25% with an option to buy more shares of the new Frankfurt BDDP subsidiary.
DMB&B German chairman Dr. Roll Harm, based in the Hamburg headquarters, has taken over the business in Frankfurt to try and keep P&G satisfied. Since 1990, when ex-GGK boss Gruen and former management supervisor Bittener took over in Frankfurt, with Horst Kern joining them in 1991, the office’s billings tripled to $88 million. In mid-May P&G shifted more business to Frankfurt from the Dusseldorf DMB&B Imparc agency. A P&G spokesperson reacted to the departures coolly by saying, “We did not hire a management group, we hired an agency.”
One year ago, the $1.2-billion BDDP network began looking, unsuccessfully, for partners in the international BMW business. After a six-month pitch, BDDP Paris won the whole $50-million BMW pie from Scholz & Friends in Hamburg in April, and the search for BDDP partners in Frankfurt resumed. The 30-person shop will open Sept. 1 and is expected to add 20 more staffers by 1994. The Frankfurt group may handle other international BDDP clients, such as Polaroid films, Tag-Heuer watches or Hertz Rent-A-Car.
Rosemarie Totzauer covers advertising from Frankfurt.
Copyright Adweek L.P. (1993)