Frank Gets Tuffy Following Shootout For $5 Mil. Project

Alan Frank & Associates has produced the latest round of national TV spots for Tuffy Auto Center following a review for the $5 million assignment.
The Bloomfield Hills, Mich., agency already was involved with the auto service retailer’s Detroit franchisees. The TV assignment is put up for grabs every two years by Toledo, Ohio-based Tuffy, which does not have a national agency of record but assigns work by project. Other participants in the shootout were not disclosed.
The agency has created three 30-second TV spots, three 15-second spots and three “donut” spots that allow local franchisees to customize the last half with a featured service or sale. The spots will break in various markets this week.
–Tanya Irwin