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Frank Best & Ingram has been named creative agency for the Nashville Predators.
The Nashville shop topped six other contenders, including hometown incumbent Dye, Van Mol & Lawrence, which held the account since the team entered the National Hockey League in 1998.
Randy Campbell, the team’s director of marketing, said FB&I “showed up with more great ideas and more pure enthusiasm” than any of the other contenders. “[FB&I] presented first. We were pretty convinced these were our guys right from the start,” he said.
Agency president Bobby Frank said the Predators will maintain the saber-toothed tiger icon, but change every other branding facet.
“We’re going to roll out a new slogan in the next three weeks or so, followed by a significant effort in television, radio, print and outdoor, everything that revolves around selling this brand, selling season tickets and selling single-game tickets,” Frank said.
Billings were not disclosed.
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