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NEW YORK The Kaplan Thaler Group will break a campaign tomorrow for Foxwoods, its first work for the casino/resort, the agency said.
The Mashantucket, Conn., client will emphasize poker and its $300 million expansion as the cornerstones of its casino-gaming business in the new work, which has no tagline. The previous tagline, “The wonder of it all,” ran for six years. Foxwoods is a charter member of the World Poker Tour.
The first spot from the Publicis Groupe agency in New York shows a Foxwoods guest emerging from a men’s room after flushing.
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