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Fox Broadcasting Co. last week rejected a creative concept presented by Hill, Holliday, Connors, Cosmopulos intended for the Super Bowl.
The proposed 30-second spot for HotJobs, based in New York, featured a worker in a circus tent sweeping up after a performance. An elephant backs up and sits down on the worker. There are flatulent-sounding effects. The final scene is of a broom clanking to the floor.
A representative for Fox TV said only that “a man being sucked into the anus of an elephant is not in good taste.”
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