Fox Steps Down as President of Chapman; Higgins Assumes Role

After 13 years as agency president, Sheila Fox has left Chapman Warwick in San Diego, Calif. Executive vice president and general manager Nancy Higgins has taken over Fox’s position.
“After 18 years [at the agency], it was just time,” said Fox. “I do everything 110 percent, and when I couldn’t run the agency and work on my other plans both at 110 percent, I knew it was time.”
Fox’s plans include possibly purchasing a small business with her husband or consulting, perhaps for Chapman Warwick.
The management shift follows the loss of one of Chapman’s largest and oldest clients, the San Diego Convention and Visitors Bureau. The agency handled the account for 18 years, before it was placed into review last March.
The loss resulted in the layoff of a “few” employees, according to Higgins. There are currently 13 full-time employees at the shop.
Higgins, who has been with the agency for the past 10 years, said it was relatively easy to step in as president.
Higgins plans to continue the shop’s focus on integrated marketing. “We will still specialize in marketing communications for products and services that affect the way consumers live, work and play,” she said.