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Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status.
The new sports network today appointed the shop as its lead creative agency. The account will be run out of Pereira & O'Dell's New York office.
Robert Gottlieb, evp and head of marketing for Fox Sports, described the shop as a "great partner who can operate as a creative think tank as we enter the market with Fox Sports 1."
The new net launches this weekend as a viable challenger to ESPN's sports empire.
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