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With Halloween fast approaching, a new branding and tune-in campaign created by BBDO West for the Fox Family Channel shows in part that the cable network can be a little horrifying when it wants to be.
The Halloween promotion, including creepy-looking print ads, was created to tout the network’s current horror show fest, dubbed “13 Days of Halloween.” It is also tied to the 2-year-old network’s first national image campaign.
Fox Family quietly tapped the San Francisco agency in June to help emphasize programming not aimed strictly at kids, particularly in prime-time and late-night dayparts.
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