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NEW YORK Haggar Clothing Co. this week breaks a national radio campaign that pitches its Haggar comfort waist pants to consumers ages 35-54.
The effort, via Foundation, Seattle, will run for eight weeks in November and December with an average of 74 spots per week. The spot will air on national programs including shows hosted by Bill O’Reilly, Charles Osgood, Jim Bohannon and Leeza Gibbons, as well as on programming such as Nascar Winston Cup Races and NFL Sunday Night.
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