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Who’s behind those Foster Grants? It’s now Leonard/Monahan, which was named agency of record for the Dallas-based eyewear maker.
The $3-5 million account had been at Hanft Byrne Raboy Abrams & Partners in New York. No formal review was held, although the client had conversations with agencies in the Dallas area. The firm was purchased earlier this year by AAi, a Smithfield, R.I., licenser of jewelry and accessories.
“Leonard/Monahan is the best agency to help us continue to re-energize the special legacy of the Foster Grant brand,” said William Potts, vice president of marketing at the client.
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