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LOS ANGELES Foster Farms is launching a review for the creative portion of its $7-10 million account, said Select Resources International, the consultancy leading the review.
Omnicom’s Goodby, Silverstein & Partners has handled the account since 1993. The shop is participating in the review, according to SRI in Santa Monica, Calif. Goodby officials could not immediately be reached. Media, handled by Havas’ Media Planning Group in Los Angeles, is unaffected.
Requests for proposal are expected to go out later today.
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