Fossil Makes Time for Football Trivia

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DALLAS In a campaign developed by TM Interactive, Fossil Watches is targeting college football cognoscenti with a Web-based trivia contest called “Are U Fan Enough” that will award weekly prizes and a tailgate party valued at $3,000, the agency said.

The trivia game at www.fossil.com/ncaa features more than 1,000 NCAA football questions randomly served through five timed levels. Weekly winners are posted to individual school “leader boards” each week. The campaign promotes Fossil school-branded watches and encourages game plays by highlighting certain prizes.

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