At Forum's 5th Birthday, Need to Grow Is Tall Order

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Executives were upbeat at the Four Seasons Hotel in Beverly Hills last week, as the Family Friendly Programming Forum celebrated five years of funding the development of network-TV shows for all viewers. But the group, which includes some of the nation’s biggest advertisers and media agencies, cautioned that viewers still have serious problems with what they and their kids see on the small screen.

About 200 by-invitation attendees, including client, agency and network executives, were at the FFPF’s first symposium, a half-day of panels and presentations on the state of family-friendly TV.

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