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NEW YORK Fortunoff wants consumers to know it’s still “The source,” and has increased its holiday TV advertising budget to communicate the message.
The new spots, which break today, are not Fortunoff’s first TV foray, but CMO Bernie Sensale said the effort represents the company’s largest commitment by far.
“We’ve increased our TV advertising fourfold. This is a significant addition to our marketing campaigns in terms of media mix,” Sensale said. Fortunoff spent $7 million in U.S.
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