Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Michael McCarthy and Hank Kim
NEW YORK–Fortune magazine has invited three high-profile shops across the country to pitch its ad account.
The Time Inc. business publication plans to spend around $5 million on advertising, said sources.
The three agencies are: TBWA Chiat/Day in New York; Fallon McElligott in Minneapolis; and Black Ink, a newly formed unit of Wells Rich Greene BDDP Communications in New York, which specializes in business-to-business advertising. John Needham, Fortune’s vice president of communications, is heading the agency search.
Fortune met with a number of agencies before narrowing the pitch to four shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in