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Fort Franklin has been tapped by D.J. Manufacturing to mastermind Army Bags’ first foray into consumer marketing. Spending for the first year is expected to be about $1 million.
The Boston shop was selected by the Caguas, Puerto Rico-based client to create a brand identity and marketing campaign for its durable green backpacks, which are standard issue for U.S. Army recruits.
Fort Franklin’s media partner for Army Bags is expected to be named this week.
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