Former Thunder Exec Builds Extraprise Unit

Formed just a few months ago, the Internet marketing division of strategic consulting firm Extraprise Group is already looking to expand.
The unit will provide services such as promotion and branding, said senior vice president and general manager of Internet marketing Dennis Driscoll, former managing director at Thunder House in Cambridge, Mass.
Its accounts include Denver-based insurance company Great West Life; Aearo, a global safety products firm in Indianapolis; and several divisions of General Electric.
“For the ‘little startup that could,’ we are doing very well,” Driscoll said.
Internet marketing will account for 25 percent of the Boston company’s more than $20 million in revenue this year, according to Extraprise co-founder and executive vice president of marketing Bill Blundon.
Three top executives in the Internet marketing group came from two of Driscoll’s previous employers: Fidelity Investments and Thunder House.