Neustar has hired 20-year marketing veteran Julie Fleischer as its vp of product marketing for marketing solutions, effective immediately.
Fleischer joins the real-time data provider, which started as a business unit within aerospace giant Lockheed Martin and provides analytics services to companies across the marketing industry, after serving as managing director of OMD Chicago for about a year and a half.
In the new role, Fleischer will work to drive strategy, positioning, messaging and execution efforts for Neustar’s Marketing Solutions portfolio, which includes various software platforms designed for teams across the discipline. She reports to chief marketing and communications officer Steven Wolfe Pereira.
Fleischer will also partner with brands and agencies to help them better use Neustar’s various products like Neustar OneID and the analytics system Neustar Marketshare.
Wolfe Pereira called his newest hire “a driving force for change and innovation in the industry” and “a passionate advocate for improving digital ad viewability standards,” adding, “Her track record for motivating high-performing teams, her hands-on understanding of data and analytics, and her deep expertise as both a brand and agency leader give Julie a truly unique perspective to help drive our go-to-market strategy and product innovation.”
Fleischer is famously skeptical of many sky-high claims regarding the value of consumer data. In a 2016 Adweek interview, she said, “Most third-party data is packaged, repackaged and scaled—and by the time you get something to use, it’s next to worthless in terms of accuracy.”
During her tenure at OMD, she led the media portions of Omnicom’s Walgreens, PetSmart and Pier 1 accounts. She formerly held several senior positions within Kraft’s marketing department, eventually becoming the CPG giant’s senior director of data, content and media.
“I’ve always been impressed by Neustar because they have been solving the challenges of trusted identity for over 20 years in industries where it really matters—financial services, government and telecom,” said Fleischer in a statement. “As marketers are quickly realizing, data does not equal identity. I’m truly excited to be a part of the Neustar family, and I’m looking forward to helping marketers and agency partners build connected customer experiences that will drive business outcomes.”