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Domenico Vitale, former chief strategy officer at Lowe in New York, is launching a collective of strategic and creative talent known as People Ideas & Culture.
The New York-based operation will offer clients access to a pool of talent in advertising, fashion, music, content and Web creation, blogging, events and public relations. Some of it will be in-house, but PI&C will also tap outsiders when needed.
PI&C will partner with New York design shop Bond to service clients.
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