Former KB+P Exec Heads to Ogilvy

NEW YORK Nigel Carr, the former managing director at MDC’s Kirshenbaum Bond + Partners in San Francisco, has become a group planning director at WPP’s Ogilvy & Mather in New York, where he will work on new global client Morgan Stanley. Ogilvy landed the $80 million creative account last month.

In addition, Carr will contribute to new business efforts and help with consulting projects and recruiting, said chief strategic officer Colin Mitchell, to whom Carr reports. “He’s famous for his level of passion. He’s someone who won’t stop thinking about a problem,” said Mitchell. “He just brings a degree of intellectual rigor to a problem and cross-category experience.”

Carr left KB+P in early 2004 after 13 years and subsequently worked briefly at DiMassimo in New York. At Ogilvy, he joins a select group of a half-dozen group planning directors that include Keith Newton, Robin McIver and Stewart Hazelwood. All four have been added since Mitchell took the reins of the 50-person planning department last fall.

“This is a really intelligent agency,” Carr said. “I wanted to go to a big place because I wanted to work on some culturally significant brands.”

Although Carr will focus on Morgan Stanley, he’ll also work on other clients, Mitchell said. Morgan Stanley is a good fit because Carr will bring a “level of maturity to a brand that’s going through a lot of change right now,” Mitchell added.

Carr also has financial services experience, having worked on Citibank’s AAdvantage card and the technology group piece of Credit Suisse First Boston at KB+P.