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CHICAGO Two former Fallon executives have partnered to launch a creative boutique.
The agency, called Brew: A Creative Collaborative, will be headed by former Fallon Minneapolis executive creative director Bruce Bildsten and Michelle Fitzgerald, who was director of connection planning.
The Minneapolis startup’s mission, according to Bildsten, is to establish a network of people who can assemble “best-in-class” creative ideas across all touch points for clients. As such, the agency is taking an unbundled approach to media.
“We
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