Former DMB&B Creative on Move Duffey Is Molding New Detroit Agency

By Tanya Gazdik

DETROIT–An agency recently formed by former DDB Needham group creative director Bruce Duffey already has landed several accounts, including a branding assignment for Royal Financial Services (formerly Maccabees Insurance Co.), in Southfield, Mich.

Duffey was a group creative director at DDB Needham in Chicago and Detroit (which has since closed). Most recently, he had been a group creative director at D’Arcy Masius Benton & Bowles in Troy, Mich., working on General Motors’ Pontiac division.

Duffey and Ted Nichols, former president and founder of Nichols-Bonnell Data Marketing here, purchased A.R. Brasch Marketing six weeks ago. The agency, renamed Duffey, Nichols, Petrosky & Brasch, relocated to Dearborn from Southfield, Mich., and is being repositioned as a full-service operation.

It includes partners Joe Petrosky, an 18-year veteran of Brasch, and his brother Mark Petrosky, formerly at Pepsi-Cola Co. national marketing and sales office here. About 90 percent of A.R. Brasch’s business was collateral work for Ford Motor Co., which has been retained by the new agency.

So far, the agency has $6 million in billings, said Duffey, its partner and chief creative director. The Royal Financial assignment also includes collateral, print and database marketing, and eventually will include television.

Other DNP&B assignments include corporate and trade advertising projects for Stroh Brewery Co. and promotional work for Pepsi-Cola Co. bottlers.

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