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NEW YORK Gary Bassell, former chairman and CEO of the Bravo Group, has joined the Zyman Group, an Atlanta-based management consulting firm.
He has been named managing principal for the Marketing to Hispanic (M2H) Practice Group and co-lead for all multicultural business strategy practices, which also include the African-American and Asian markets, confirmed a representative at Zyman.
He joins Zyman’s managing principal Alfredo Ortiz, who had been president of Grupo Mas, an Atlanta company specializing in the U.S.
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