Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
News Photographers Hired to Capture ‘Real-Life’ Truck Stories
DETROIT–Three months after telling media buyers of plans to reallocate large portions of its print advertising budget, Ford Motor Co. has unveiled a new Ford truck campaign that includes the same print/broadcast spending ratio as past years.
The automaker believes the print element of the “Ford Country” campaign will have more impact than past efforts, said Jan Klug, the Ford division’s marketing communications manager.
Instead of using the standard “beauty shots” of the vehicles, Ford sent three photojournalists out to find real-life stories of Ford truck owners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in