Ford Shakes Up Marketing Ranks

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Ford Motor Co. is consolidating the marketing and sales departments for its Ford and Lincoln-Mercury divisions, according to the company.

“We’re going to reach customers in smarter, more focused ways than ever before while being extremely efficient with resources,” said Steve Lyons, Ford group vice president, North America marketing, sales and service, in a statement. “This new organization will help us develop a single-minded concentration on reaching our customers with the strongest product lineup in our history.”

Ford



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in