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Ford Motor Company launched its second “I’m Driving One” campaign to promote the 2010 Taurus and Taurus SHO. The push consists of a sweepstakes, Web site, and a tie-in with professional drivers, including Nascar.
The effort, via Team Detroit and PCGCampbell in Dearborn, Mich., includes a major online component. A dedicated site, Imdrivingone.com, features videos of Nascar and National Hot Rod Association team drivers and owners taking the new Taurus models for a spin. It also houses the drivers’ blogs, offering their opinions about the vehicles.
Additionally,
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