Ford Is Preparing for the Post-Car Ownership Era With Its New Mobile Service

Will launch a free app, FordPass, in April

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Many millennials are eschewing car ownership, and Ford is offering a solution. Seeking to be both an auto and mobility company, Ford will launch a new mobile service in April to aid in transportation needs, regardless of whether you own one of its vehicles.

According to Ford's research, millennials are twice as likely as other age groups to opt for other methods of car access, such as car sharing or leasing. FordPass, a free smartphone app, helps users locate and pay for parking, pay for services via a mobile wallet called FordPay, get directions and vehicle assistance, and access exclusive merchandise and experiences like curbside pickup service at McDonald's and 7-Eleven.

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