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Ford Motor Co. is planning a millennium-oriented global advertising “roadblock” that is expected to launch in the second week of November with a new TV spot touting the automaker’s “one world” approach to the automotive market.
The block–meaning the advertisement would appear on all channels at the same time, is expected to come in prime-time programming during the week of Nov. 8.
Details were not known, but the spot is said to be either two or three minutes long, and created by J.
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