Ford to Pair Land Rover With Jaguar at Y&R

As Ford Motor Co. prepares to move Land Rover’s $50 million U.S. account from GSD&M to Young & Rubicam, the carmaker said it expects to capitalize on the structure Y&R has in place to service Jaguar.

“We’ve always looked at this as a Jaguar/Land Rover team. We will gain a lot of efficiencies there,” said client vp of marketing Jon Williams, noting that both brands are part of the same Ford operating unit.

In particular, he said, Land Rover trafficking and production can be handled by the same group that has those duties for Jaguar, although creative and account management will be handled by a separate Land Rover brand group.