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NEW YORK In a bid to attract women and African American consumers, Ford Motor is putting its 2005 Mustang GT in UPN’s America’s Next Top Model this week.
The effort puts the car in a segment of the show as a prop during a photo shoot. The winner of the show gets a shot at a management contract with Ford Models (no relation to Ford Motor) and a $100,000 contract with CoverGirl.
The tie-in also includes an online sweepstakes on upn.com
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