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NEW YORK Ford today launches a one-day online ad blitz as a part of its estimated $100 million campaign for the 2004 F-150 pickup truck.
The effort includes placements on major portals, including MSN, AOL and Yahoo! The campaign marks the first complete “roadblock,” where one advertiser dominates a property’s home page, on Microsoft Corp.’s MSN.
One ad, an over-the-page rich media unit showcasing the pickup, shakes the Web page to demonstrate the truck’s durability and dissolves into an F-150 icon.
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