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USA Network has signed Ford as the exclusive automotive partner of its new original series, White Collar. The deal includes integration and a custom spot.
Per terms of the partnership, the automaker will kick start the premiere episode of White Collar, which bows Friday, Oct. 23 at 10 p.m. Coming out of the first segment, Ford will have exclusive ownership of a 60-second commercial pod, in which it will showcase the 2010 Taurus.
In addition to the opening pod, Ford will also appear within the White Collar narrative, as FBI agent Peter Burke (Tim DeKay) will drive a new Taurus throughout the first season.
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