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NEW YORK — Gemstar-TV Guide International and Ford Motor Co. are expected to announce a wide-ranging, 18-month advertising agreement Tuesday that will make Ford the first long-term automotive advertiser on Gemstar’s interactive program guide.
Gemstar (GMST), which owns TV Guide magazine and related media platforms, also operates an on-screen program guide for digital cable systems that allows consumers to scan program listings, order movies and peruse “clickable” advertisements.
Under the agreement, Gemstar, Ford Motor’s (F) Ford division and WPP Group PLC’s (WPPGY) J.
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