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JWT Campaign Backs New Model Meant to Complement Escort
DETROIT–Ford Motor Co. and J. Walter Thompson here are readying an extensive two-year advertising push behind the Ford Focus set to break in August under the tagline, “Live it. Live,” the company and sources said.
Teaser print ads will appear in August publications with TV spots set to break Sept. 9 during the MTV Music Awards, sources said.
The automaker is expected to spend close to $100 million on advertising during the first 12 months of the car’s launch.
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