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Escape Intro Will Be Without TV as Automaker Respects Strike
DETROIT–The actors strike is putting a crimp in plans by Ford Motor Co. and its agency J. Walter Thompson to launch the 2001 Ford Escape.
Executives at both Ford and JWT are “pulling their hair out” because they are unlikely to have TV spots behind the new nameplate’s launch, one source said. “Print is going to back you up, but you can’t launch a brand new vehicle with just print,” the source said.
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