Ford Division Seeks Women's Attention

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With research pointing to women’s prominent role in caring for the family vehicle, Ford Customer Service Division hopes its new linkup with the entertainment industry will convey the full value of its offering to that influential segment.

The Ford Motor Co. parts and service unit, which includes the Ford/Lincoln/Mercury Quality Care Auto Service program at the company’s 4,500 U.S. dealerships, is teaming with Disney for an integrated marketing campaign that breaks today.

It is the first time FCSD has participated in such a high-profile, entertainment-oriented deal, said Jamy Cureton, director of marketing and North American business development at FCSD.



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