Ford Division Forecasting New 'Mind-Set'

Ford Motor Co.’s Lincoln-Mercury division opened its newly relocated headquarters in Irvine, Calif., last week as its national agency, Young & Rubicam, began shifting employees to new offices in Irvine and San Francisco.
In a speech to the Advertising Club of Los Angeles, Mark Hutchins, the division’s recently appointed general manager, said the automaker’s decision to move west “is less about a geographical shift and more about a cultural mind-set shift.” He forecast changes in Lincoln-Mercury’s marketing process and content as a result.
An important issue has been halting the spinning of the revolving door at the Lincoln-Mercury marketing department, he said.