Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT Ford Motor Co. is launching a national centennial ad campaign from J. Walter Thompson that focuses on the historical significance of the automaker’s most popular vehicles.
Iconic models such as the Mustang and Thunderbird are featured in the print, outdoor and Internet elements, while TV, which breaks on April 5, promotes a new incentive deal: $5 a day Mustang and Ranger centennial lease program.
“While we’re proud of our past, we’re focusing on our future,” said Rich Stoddart, Ford Division marketing communications manager in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in