Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ford Motor Co. may look to shed its lone remaining European marque, announcing today that it is mulling the sale of its Volvo unit.
The global economic upheaval has the automaker willing to cut Volvo loose, according to Ford CEO Alan Mulally. “Given the unprecedented external challenges facing Ford and the entire industry, it is prudent for Ford to evaluate options for Volvo as we implement our One Ford plan,” Mulally said in a statement. “As we conduct this review, we are committed to making the best decision for both Ford and Volvo going forward.”
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in