Ford and Pebble Beach Co. Ink Pact

Ford Motors’ luxury unit, Premier Automotive Group, has inked a multi-year promotional partnership with Pebble Beach Company, the holding company for Pebble Beach Resorts and Pebble Beach Golf Links. As a result of the agreement, Premier Auto Group will be the official car brand of the resorts, and Lincoln will be the official vehicle.

Each Premier brand will be promoted differently. For example, Pebble Beach Resorts guests will be able to drive Volvo’s C70 convertibles on “17 Mile Drive.” Land Rover will be showcased at the Pebble Beach Equestrian Center this summer, and Lincoln will offer a fleet of official vehicles for use on Resorts’ properties and in-season programs.