Ford and Pebble Beach Co. Ink Pact

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ford Motors’ luxury unit, Premier Automotive Group, has inked a multi-year promotional partnership with Pebble Beach Company, the holding company for Pebble Beach Resorts and Pebble Beach Golf Links. As a result of the agreement, Premier Auto Group will be the official car brand of the resorts, and Lincoln will be the official vehicle.

Each Premier brand will be promoted differently. For example, Pebble Beach Resorts guests will be able to drive Volvo’s C70 convertibles on “17 Mile Drive.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in