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NEW YORK Forbes.com this week released initial results from its money-back guarantee advertising program that showed a lift in the brand metrics measured.
The program, which started last September, stipulates that the online publisher will reimburse any advertiser that commits to spend at least $100,000 over 60 days on the site if they do not see a statistically significant boost in their brand metrics [IQ Daily Briefing, Sept. 5]. Some of the charter advertisers that participated in the program include AT&T, Samsung, Acura, LG and BearingPoint.
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