Overall Billings Growth: Soared 23% to $540 million A.
Clients Lost: None A+.
New Clients: $21 million from Johnston & Murphy for Dockers Footwear, and three high-tech accounts C.
Growth From Current Clients: Picked up $97 million thanks to additional assignments from Levi Strauss and Pacific Bell, among others A+.
Creativity: At its best with Dockers and Pacific Bell. But an increasing roster of conservative clients is beginning to take a toll on the reel B+.
Management Savvy: FCB did a bang-up job building current businesses, but key new-business defeats and trouble in the creative ranks pulled the grade down B-.
Teacher’s Comments: Many would pine for FCB’s client roster and its growth. But the agency will have to pick up steam on creative shoot-outs.
Overall Grade: B+.
Copyright Adweek L.P. (1993)
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