Overall Billings Growth: Up about 30% to $260 million A.
Clients Lost: None A+.
New Clients: None D-.
Growth From Current Clients: Up $60 million from added Mazda dealer and factory business A+.
Creativity: FCB had to turn around an astounding number of ads for Mazda’s model launches. Some worked. Some didn’t B+.
Management Savvy: FCB’s new structure for dealing with difficult regional business seems to be running like clockwork A-.
Teacher’s Comments: Agency is beginning to branch out for new business. With some new clients and a wider focus, the shop could be a leader this year.
Overall Grade: B+.
Copyright Adweek L.P. (1993)
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