FOOTE, CONE & BELDING





Overall Billings Growth: Up 5.7% to $2.29 billion: (grade B)
Clients Lost: MCA/Universal Studios, Salem Cigarettes, No Nonsense, Sunbeam-Oster: (grade B)
New Clients: FILA USA, Perrier, Louis Rich, Tandem Computers, Mazda Dealers, Dockers Shoes, Softsoap: (grade A-)
Growth From Current Clients: Up 4.6% or $100 million: (grade A)
Creativity: San Francisco still outshines the other offices: (grade B+)
Management Savvy: Kudos to FCB chairman Bruce Mason for fueling strong growth in 1992 balanced across domestic and international offices: (grade A)
Teacher’s Comments: FCB hit its stride this year. International on track. Goal for ’93 should be to bring more consistency across domestic offices.
Overall Grade: A-
Copyright Adweek L.P. (1993)