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It may seem out of character for Foot Locker to cosign on a music video for a song that isn’t really about the brand (and only mentions it once), but the shoe store chain’s collaboration with LGP Qua is a savvy move.
Qua, an 18-year-old rapper from North Philly who’s as socially conscious as he is ambitious, went from Instagram personality to recording with will.i.am and possibly signing with Jay-Z in record time. He also has a
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